Baby Phat iPhone App
Role
iPhone App Developer
Technology
- Objective-C
- Xcode
Description
The Baby Phat iPhone App is a piece of viral digital marketing. The app allows users to decorate pictures with Baby Phat clothing, jewelry, bags, and accessories. Thus users can virtually try on Baby Phat clothing on themselves and their friends. As of September 2010 over 20,000 people have installed the app on their iPhones.